Crack Loyalty As A Subscription-Based App

Hidden fees, obtrusive upgrades and auto-renewal traps are archaic. It's time for subscription-based apps to understand users at a deeper level, says the author.

- Kumar Saurav

Users' growing comfort level with digital services and their desire for premium, exclusive content are driving the boom in subscription-based mobile apps. However, as consumers grow more discriminating and subscription fatigue sets in, app developers must balance making their products worthwhile with keeping users interested over the long haul. A more sophisticated, experience-driven strategy that comprehends and foresees user wants at a deeper level is required. Here are a few novel approaches that can improve retention and revenue in the subscription app market.

Emphasise "Value-Paced" Monetisation

The majority of subscription arrangements are based on a straightforward monthly or yearly charge. What if, on the contrary, the rate of monetisation matched the user's assessment of value? Consider this strategy as a "pay as you grow" model, where users pay more as they expand their usage or unlock more features. Allowing consumers to "grow into" the subscription rather than demanding a one-time payment upfront can provide a more natural revenue stream that is equitable and adaptable to users.

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