Entrepreneurs & Social media: How much is too much?

When you do business, there is a strong force pulling you and that is - how does your social media handles look like.

- Ishani Maheswari

For example, if you are selling a Vada pav, the first thing these days entrepreneurs worry is how does their reels & insta page should be presented on the social platform. Rather than investing time on evaluating about the quality of Vada pav which is the epicentre of the business, they drain their resources to curate a perfect online image.

In today's digital age, social media handles have become an integral part of a company's online presence. However, I find it to my dismay that social media handles have become more important than the products or services themselves?