Making Of The Crown Star

ORRA has been in the business of crafting diamonds for over a century. Dipu Mehta tells us about the brand's journey in not just staying relevant, but setting the bar for the rest.

- Tsunami Costabir

One hundred and thirty-six years since its inception, fine jewellery brand ORRA has continued to innovate and expand, setting new standards in the jewellery business. Their pieces draw inspiration from both international trends and India's rich cultural heritage. Dipu Mehta, Managing Director of ORRA, tells us about the brand's ethos.

Q. What has been the inspiration behind ORRA's inception and its journey so far?

A. ORRA's journey began in 1888, rooted in a passion for exquisite craftsmanship and innovation in jewellery design. Our inspiration stems from a desire to blend traditional artistry with modern sensibilities, creating pieces that resonate with diverse tastes. Over the years, we've expanded across India, establishing 95 stores in 40 cities, and consistently leading in design leadership and product innovation.

Q. How has the diamond jewellery market evolved in recent years?