OTR tire market growth

Prashanta Ganguly, Head OTR Marketing (Domestic Sales), Balkrishna Industries (BKT) talks about trends, innovations, and future demand

- Prashanta Ganguly

How has the demand for OTR tyres in construction equipment evolved in recent years?

The demand for OTR (Off-the-Road) tires in construction equipment has grown steadily in recent years, largely driven by increased infrastructure projects and industrial expansion. Additionally, the rise in specialized construction equipment for tasks like earthmoving, mining, and road construction, infrastructure development has created demand for customized OTR tires that can handle heavy loads and rough terrains. Looking ahead, key trends include a shift towards more sustainable tire solutions, the integration of data-driven technologies, and a growing emphasis on fuel efficiency through low rolling resistance tires.