"We are definitely focusing on kindness and making this a friendly place," he wrote on Threads.
However, one amicable exchange between the Meta chief and a mixed martial arts professional last Thursday reminded users that Zuckerberg recently accepted Elon Musk's offer of a cage fight.
The focus on positivity, from a company well used to content controversies of its own, is a telling indication of how the tech industry views Twitter's performance under Musk's ownership.
When Musk took over Twitter in a $44bn deal last October, the self-described "free speech absolutist" destabilised the company's public image with job cuts and viewing limits; and by antagonising its liberal user base by reinstating the accounts of controversial figures such as the misogynist influencer Andrew Tate, while banning journalists before rowing back and reinstating them.
Rebecca McGrath, a technology analyst for the market research firm Mintel, says app users are generally reluctant to change their platform choices entirely, but adds that Twitter has become so controversial "it has opened up a gap in the market that did not exist".
この記事は The Guardian Weekly の July 14, 2023 版に掲載されています。
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この記事は The Guardian Weekly の July 14, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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