Yet that is exactly where KFUM-Kameratene Oslo find themselves: on Tuesday, they make their top-fight debut with a home game against HamKam. Though KFUM remain a local community club - their ground holds only 3,000 and is accessed via a zebra crossing - their rise has been meticulously planned.
"We have learned year by year," says Tor-Erik Stenberg, the general manager. "Small changes to be more and more professional." So they began by giving players amateur contracts, then moved training from evening to daytime, then focused on better marketing, and so on; this season, fortified with the funds to improve more than one aspect, they have added a match analyst, expanded their medical department, and taken the team abroad for warm-weather training.
Sensible, patient growth may be unusual in football, but Stenberg attributes KFUM's success not to its processes but to its culture. "We are a YMCA club," he says. "We have a Christian-based foundation with Christian values: forgiveness, love, caring. That doesn't mean that we don't fight - on the field, football is football. It doesn't mean that we don't get angry, but it has to do with how we behave before and afterwards."
この記事は The Guardian の March 29, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は The Guardian の March 29, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Wall of online rage should not obscure beauty and ugliness
While the authorities have undermined fans’ trust, the truth is at risk of being buried under a mound of tinfoil hats
Surrey worthy winners as Championship takes eye
Nestled within a season of Test triumphs for England, it was atop-of-the-table county clash that truly stole the show
Strike it rich Footballers must find a moral compass before embarking on a journey of unity
IT he distant strains of The Internationale can be heard on the approach to the Etihad Stadium.
Sri Lanka President pledges 'era of renaissance as leftists come in from the cold
As he was sworn in as Sri Lanka's new president yesterday morning, Anura Kumara Dissanayake heralded a \"new era of renaissance\" for the country.
Man reunited with lost family 73 years after he was abducted as a child
A man who was abducted as a sixyear-old while playing in a California park in 1951 has been found more than seven decades later thanks to the help of an online ancestry test, old photos and newspaper clippings.
Veteran activist Fonda issues rallying call to young voters
Young people's unhappiness with the Biden administration's record on oil and gas drilling and the war in Gaza should not deter them from voting to block Donald Trump from the US presidency, the Hollywood actor and activist Jane Fonda has urged.
Ex-partner of Pelicot co-accused fears she was raped
The former partner of a co-defendant in a mass rape trial that has prompted horror and protests in France has broken down in tears and told the court she may herself have been sexually assaulted.
Meloni to be presented with thinktank's global citizen award by Musk
Giorgia Meloni is to be presented with the Atlantic Council's global citizen award by Elon Musk in New York, as the Italian far-right prime minister resurrects links with allies of Donald Trump before the US presidential election.
French interior minister is sign 'reactionary right' are in power, critics warn
The new French interior minister, Bruno Retailleau, has promised to \"restore order\" by cracking down on crime and immigration as critics on the left said the new government was leaning too far towards the \"reactionary right\".
Show puts creator of first UK Holocaust memorial in the spotlight
The work of an overlooked GermanJewish artist who created the UK's first memorial to victims of Nazi persecution is to be the focus of an exhibition that shines light on the unreported aspects of his life.