But luxury is unreachable for most people. If I can sell an affordable version of luxury, that's a great position for our business." Tommy Hilfiger has returned to New York fashion week after a twoyear absence, riding a wave of "quiet luxury" fashion and on a hunch that "dressing up is back". "We are moving away from streetwear into a more polished look. It's in the air - I can feel it," he says.
Billed as "a New York moment", the show was a coming of age for a brand that has long aligned itself with popular culture and youth, through close ties with hip-hop and sport. Invitations borrowing the typeface and layout of a New Yorker magazine cover summoned guests to a Friday night at the Grand Central Oyster Bar, a Manhattan institution hosting the first catwalk show of its 110-year history.
Trays of martinis and old fashioneds made for a cocktail party atmosphere. At his office the morning after the show, Hilfiger recalled his pre-show jitters.
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