The company, known for its "ding dong! Avon calling" slogan used in advertising and by doorstep sales representatives, had to rethink its business model after 5 million reps stopped making house calls during the Covid pandemic.
The company said it would open the first UK stores under the Avon brand in the next two months, with reps running the "mini beauty boutiques" as franchisees.
"We are on the cusp of new frontiers for Avon," said the Avon International global chief executive, Angela Cretu. "It is an exciting new chapter. Women like to touch and experience the product and have that joy of seeing all the colours available."
The stores will feature about 150 products, with the full range available only through its reps.
この記事は The Guardian の November 14, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は The Guardian の November 14, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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