The 4,478-metre-high (14,690ft) mountain, the nearly symmetrical pyramidal peak of which mirrors the shape of the almond-and-honey-laced chocolate bar, will be replaced with a more generic Alpine summit, said the confectionery brand’s US owner, MondelÄz.
“The packaging redesign introduces a modernised and streamlined mountain logo that aligns with the geometric and triangular aesthetic,” a MondelÄz spokesperson told the Aargauer Zeitung newspaper. Toblerone packaging will now read “established in Switzerland”, rather than “of Switzerland”.
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