The digital strategist Tom Edmonds said Facebook had banned political campaigns from using many of the tactics deployed in past contests. "Running a campaign aimed at 500 people didn't earn them much money and just got them loads of shit," he said.
Edmonds, who ran digital campaigns for the Conservatives in the 2010s, said this general election would instead be defined by parties spending tens of millions on online adverts designed to reach as many people as possible. "It's got to the stage of being like TV advertising it's top-level messaging."
Microtargeting is based on the idea that adverts are more effective if they are hyper-relevant to a person's precise interests and political views. In theory, political parties could use Facebook user data to send one advert to a Lib Dem-voting dog owner who dislikes cycle lanes and is concerned about bin collections, and show a completely different advert to their Tory-leaning neighbour of the same age and gender who is mainly worried about the state of the NHS and immigration.
この記事は The Guardian の June 01, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は The Guardian の June 01, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Carse gives thanks after England return
Brydon Carse has expressed his thanks to the \"incredibly supportive\" England setup after his rapid reintegration following his ban, and hopes to repay the faith shown in him, first in the remaining one-day internationals against Australia and then in the Test series in Pakistan that follows immediately.
Evenepoel and Brown win races against time once more
The double Olympic gold medallist Remco Evenepoel successfully defended the world time trial title he won in last year's World Road Championships in Glasgow, with victory in this year's event in Zurich.
All or nothing Manchester City should either be vindicated or damned by hearing
Let's start by going back to December 2016.
Pylons v property Why disputed power lines may not hit house prices
The village of Beauly, near Inverness, marks the starting point of what was once Britain's largest and most controversial power grid project: a 137-mile electricity superhighway from the quiet Highlands village to a large substation in Denny near Falkirk.
Losses from obesity higher than weight loss jab costs
Rising healthcare costs and productivity losses from the global obesity crisis far outstrip the cost of new weight-loss drugs, according to a report, which also calls on governments to prioritise prevention by promoting a healthy diet.
Diesel and petrol prices fall at fastest rate since December
The price of petrol and diesel in the UK is falling at the fastest pace this year, with households paying about £4 less to fill up a family car than they did a month ago.
Tech firms must help refund victims of fraud, says HSBC
HSBC has thrown its weight behind calls for tech firms to pay up for fraud, saying incoming compensation rules requiring banks to reimburse scam victims up to £85,000 will fail to stem the flow of fraud, and prove that the financial sector is not the problem.
Succession drama Fox News fate at stake as Murdochs take family shares to court
One family succession battle is gripping the media and dominating water cooler conversations at the New York headquarters of Fox News.
Leftist Dissanayake wins Sri Lankan presidential election after historic runoff
A Marxist leader, Anura Kumara Dissanayake, has won Sri Lanka's presidential election, in what is being seen as a widespread rejection of the old political elite blamed for the country's continuing economic woes.
Gaza Seven killed in Israeli airstrike on school shelter
Seven people were killed yesterday after an Israeli airstrike hit a school housing displaced people in western Gaza City, Palestinian health officials said, amid fears that Gaza's worsening humanitarian crisis might be forgotten as tensions boil between Hezbollah and Israel.