WSL agrees record £65m TV deal with Sky and BBC

Sky Sports and the BBC have agreed a new five-year, shared domestic broadcast rights deal to show almost every Women's Super League match live on television from the 2025-26 campaign.

- Tom Garry

The value of the deal is undisclosed but the Guardian understands the rights fee is worth approximately £65m across the duration of the five seasons, plus production costs, taking the broadcasters' total investment in the women's game to comfortably over £100m. The new agreement represents a huge increase on the current deal, which is understood to be worth in the region of £7m-£8m a season.

Sky Sports are understood to be contributing the vast majority of that investment and, in return, they have been given up to 118 live WSL matches per season, 78 of which will be exclusive to Sky, and the commercial broadcaster will also have 75% of the first-choice picks.