Many a description has been applied to Gary Lineker over the years, from World Cup Golden Boot winner to crisp salesman. Lineker has proved a master of reinvention, from Englandâs best penalty-box poacher since Jimmy Greaves to Des Lynamâs successor as a host who can relax in front of the Match of the Day cameras. In his sixties, he has been branded âwokeâ by those who use it as a catch-all insult. He has also emerged as an influential figure in the reshaping of the media landscape. âIf I get called a podcast mogul, I take that as a compliment,â he says. âI have a company, Goalhanger, that has become almost dominant in the UK podcasting world. Did I ever envisage our company becoming as successful as it is? Of course not.â
The chances are that many listeners of some of Linekerâs stable of podcasts are unaware of his role, even if the business name reflects the career he pursued four decades ago. âWe were making sports documentaries for television,â Lineker explains. âWe were doing fine and then we started looking at pods a bit. We had never branched outside sports.â
But they tried a first podcast on history, then a second. âWe called it The Rest is History and since then you could say the rest is historyâŠâ Lineker says. It became âthe monster it isâ, The Rest is Politics has been âa huge hitâ and The Rest is Football, reuniting Lineker with his television colleagues Alan Shearer and Micah Richards, is currently the most listened-to sports podcast on Spotify and iTunes in the UK, according to Chartable. His empire has such ubiquity that the comedian Michael Spicer joked: âIâm doing a podcast called The Rest is the Rest where I talk about every subject not covered by all The Rest podcasts.â
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