McDonald's sales fall for first time since pandemic

Fast tiood chain to rethink’ pricing after 1% dip, says CEO

- ALBERT TOTH

McDonald’s is set to change its pricing strategy amid declining sales as bosses hint at a significant change to menus in the near future.

The fast-food giant reports a 1 per cent fall in sales from April to June in franchises that were open for at least a year. This marks the first time company sales have declined since the pandemic.

Chains had begun offering discounted deals since the start of the year in an attempt to win back customers who are conscious of rising costs. However, bosses suggest more changes may be necessary.