Starmer popularity drops as more than half think nation 'moving in wrong direction'

The PM's personal rating is down from +7 to 0 but he is still more popular than the Opposition leader

- HOLLY BANCROFT

More than half of people think Britain is "moving in the wrong direction", according to a new poll that shows a drop in favourability of Sir Keir Starmer and his cabinet.

The poll by Ipsos, which was conducted between 9-12 August, shows that people still prefer Labour leaders to Conservative ones but that there has been an increase in criticism of the new government. Fifty-two per cent of adults polled said that they thought Britain was heading in the wrong direction, while 22 per cent said things were heading in the right direction.

Sir Keir remains the most popular politician asked about, with 38 per cent of people thinking of him favourably compared to 38 per cent unfavourably. This is however a drop compared to his ratings just after the election. His net favourability rating has now gone from plus 7 to 0. Conservative leader Rishi Sunak is on a net rating of minus 10.