The "spatial computing" device - which is in essence a wearable computer that overlaps apps and other content on top of the real world - starts at £3,499 and is controlled by the user's eyes, hands and voice.
A small queue of seven eager fans waited outside Apple's flagship Regent Street store in London yesterday morning as enthusiasts across the country got a taste of the first-of-its-kind device.
Liam Nicholson, 27, who was first in line as the doors opened at 8am, said trying out the tech was a "really good experience" and thought it was worth the money.
He said: "I think some stuff, like Mac Virtual Display and the work side of things, I'm really excited about. So I think it will really help with that. Also some of the media consumption stuff is an exciting part as well - so like movies, things like that. And then the gaming side."
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