In Walthamstow, the leafy enclave where babyccinos outnumber cocktails and prams are the unofficial mode of transport, the biggest drama used to be the waitlist for a pilates class.
But in the past few weeks, residents in this north London enclave have been under the spotlight for very different reasons. First, there was the anti-racism march on a street that was allegedly on a far-right hit list to target for an anti-immigration protest. Thousands of locals emerged, more leaned out of their windows, and even the shops closed early in solidarity.
And then, a new flurry of outrage: a petition to halt the arrival of Gailâs bakery, that temple of artisanal flour and overpriced sourdough. Youâd think Walthamstow Village, with its parade of wine bars and Victorian homes priced in the stratosphere, would welcome Gailâs with open arms. But no, it turns out the locals are just as passionate about fighting gentrification as they are racism.
With hundreds of signatures, the petition declares: âGailâs, although respected for their quality, brings a risk of overshadowing our much-loved local stores ⊠threatening their very existence and dismantling the character and diversity crucial to Walthamstowâs charm.â
So there you have it. Gailâs, once just another purveyor of pricey pastries, is now the unwitting face of unwanted gentrification. The sign your neighbourhood has âarrivedâ, but also that your neighbourhood might be less cutting-edge cool and more⊠well, basic.
To help you navigate this slippery slope of the ins and outs and ups and downs of good versus bad gentrification, hereâs our guide to decoding the gastro signs lurking on your doorstep.
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