Much has been written about Jasper Conranâs five-star Villa Mabrouka since it opened last year. The boutique hotel in Tangier, Morocco, has a âravishing gardenâ; it is the âmagical resurrectionâ of a property that was once home to Yves Saint Laurent. To get to the heart of the matter, though, is to avoid such lyrical whimsies. The magic behind Villa Mabrouka is more straightforward. âItâs like a summit of all the powerful gays in fashion and media in the world,â one colleague summarised. And this, dear reader, makes it a very important place indeed.
Villa Mabrouka may call itself a hotel, but itâs really more of a club. Impossibly chic, inscrutable, as if it were members-only. As with most properties that come into homosexual hands, itâs not enough to appear exclusive simply at the point of entry. These arenât properties that are restricted to the super-rich; instead, they operate a more cultural sort of elitism. âNo riff-raffâ here means something quite different to âno riff-raffâ at a Bulgari hotel. It means they wonât let in anyone who doesnât know who Wolfgang Tillmans is.
To a degree, gay culture has always been elitist. Wit and erudition have always been held in disproportionately high esteem, as have near-impossible beauty standards. Moreover, snobbery will appear within any culture that has become dominant: where there is structure, there are echelons. Today, gay culture is no longer on the fringes, itâs slap bang in the middle of things. From technology and politics (Tim Cook, Sam Altman, Wes Streeting) to media and the arts (Andy Cohen, Troye Sivan, Alan Hollinghurst, Ncuti Gatwa, Jeremy O Harris), gay men are running the show. And those beneath them â whether gay or not â seek to ape their glamorous ways.
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