2024 Kannada Cinema: triumphs, trials, and the OTT shift

Looking ahead: The road forward

- A SHARADHAA

S the Kannada film industry bids farewell to 2024, it is time to take stock of a year that was defined by both triumphs and tribulations.

With over 220 films released, only a select few achieved true commercial success, leaving many with unrealized potential. The year was a rollercoaster, but the overall success rate was subdued. Many projects fell short of expectations, despite a significant collective investment of approximately ₹650 crores. This disparity highlights the increasingly complex challenges faced by filmmakers and producers in a market that is both crowded and fiercely competitive.

The enduring influence of the star system Even in 2024, the star system remained a dominant force in Kannada cinema. Sudeep's Max, released during the Christmas season, made a significant impact, while Upendra's UI reaffirmed the lasting draw of established names. High-profile releases such as Bheema, directed by and starring Vijay Kumar, and Krishnam Pranaya Sakhi, featuring Ganesh under Srinivas Raju's direction, demonstrated that audience loyalty still gravitates toward big stars. Films like Bagheera, starring Sriimurali, and Bhairathi Ranagal, headlined by Shivarajkumar, further highlighted the strong hold of star-driven projects at the box office. This trend extended to Ondu Sarala Prema Kathe, directed by Suni and starring Vinay Rajkumar.