40% of Pinoys use buy now, pay later services - survey

Nearly half or 40 percent of respondents using buy now, pay later (BNPL) services in the Philippines said they use BNPL platforms for budget planning and management, according to financial technology firm UnaCash.

- KEISHA TA-ASAN

Based on an online survey of 115 UnaCash clients, users of other services and non-users, around 49.6 percent of respondents heard of or used BNPL services, while 37.4 percent have heard about BNPL services but have not used it as a payment method.

“Our findings highlight the calculated approach Filipinos take to manage their finances and practice good spending habits, and dispel the assumptions that BNPL is used for impulsive purchases,” UnaCash head of product Erwin Ocampo said in a statement.

“It also sheds light on the strategic adoption of BNPL among Filipino consumers, highlighting its role as a financial ally rather than a mere payment method,” he said.