The study, titled "Beyond the Headphones: The Portrait of a Podcast Listener," found that over 17 million internet-connected Filipinos, or 19.8 percent of the internet-connected population aged 16 to 64, listen to podcasts weekly. This marks an increase of 2.6 percent from 2023.
The report, a collaboration among the country's three largest podcast networks, the Pod Network, Anima Podcast, Puma Podcast, and socio-cultural research firm The Fourth Wall, highlights the growing popularity of podcasts in the Philippines, which boasts an internet-connected population of 86.98 million.
According to the report, which surveyed hundreds of respondents, the popularity of podcasts has been rising since 2020.
While the internet (81.9 percent) and social media (80.8 percent) remained the most preferred information platforms in 2023, podcasts (50.5 percent) have surpassed other media platforms such as online video streaming sites (40.4 percent), online news portals (22.1 percent) and TV (19.9 percent) as the most preferred information source.
この記事は The Philippine Star の October 06, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は The Philippine Star の October 06, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
MQuest Artists Agency offers acting, dance, voice workshops
Those who will participate in the MQuest Artists Agency (MQAA) acting, dance, and voice public workshops will get the chance to be discovered and have exclusive access to auditions and the opportunity to join the MQAA talent pool.
SAM VERZOSA ON GIRLFRIEND RHIAN RAMOS: SHE'S MY LUCKY CHARM
SAM VERZOSA DESCRIBED girlfriend Rhian Ramos his \"lucky charm\" after receiving back-to-back awards this month.
The charmed life of Happy Ongpauco-Tiu
I was recently invited to the birthday lunch of PR guru Susan Joven at Tsokolateria-Pamana restaurant in the new GH (Greenhills) Mall.
FEELING RIZAL HOVER 'IN THE AIR' TONIGHT IN HEIDELBERG
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New Phl CPF finalized early next year – WB
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Focus on exports
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ERC: EPIRA amendments could bring down power costs
The proposed changes to the Electric Power Industry Reform Act (EPIRA) could deliver the long-awaited solution to soaring electricity costs, according to the country's power regulator.
The bigger problems
\"In the larger scheme of things, Sara is unimportant. So please do not file impeachment complaints. It will only distract us from the work of governance which is to improve the lot of all Filipinos.\"
Phl MSMEs among target beneficiaries of ADB, Mastercard financing in Asia-Pacific
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Metro Retail revisiting network expansion plan
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