The study, titled "Beyond the Headphones: The Portrait of a Podcast Listener," found that over 17 million internet-connected Filipinos, or 19.8 percent of the internet-connected population aged 16 to 64, listen to podcasts weekly. This marks an increase of 2.6 percent from 2023.
The report, a collaboration among the country's three largest podcast networks, the Pod Network, Anima Podcast, Puma Podcast, and socio-cultural research firm The Fourth Wall, highlights the growing popularity of podcasts in the Philippines, which boasts an internet-connected population of 86.98 million.
According to the report, which surveyed hundreds of respondents, the popularity of podcasts has been rising since 2020.
While the internet (81.9 percent) and social media (80.8 percent) remained the most preferred information platforms in 2023, podcasts (50.5 percent) have surpassed other media platforms such as online video streaming sites (40.4 percent), online news portals (22.1 percent) and TV (19.9 percent) as the most preferred information source.
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IMI trims global operations to boost profitability, efficiency
Ayala-led Integrated Micro-Electronics Inc.
BOI fast-tracks P4.3 T investments via green lane
Investments for projects endorsed for green lane processing for faster processing of permits have reached P4.3 trillion as of September, according to the Board of Investments (BOI).
Jaime Alfonso Zobel joins IIPCC as private sector representative
Jaime Alfonso Antonio Eder Zobel de Ayala, the son of Ayala Corp.
Financial well-being for all By LOUISE MAUREEN SIMEON
Benedict Sison, chief executive officer and country head of Sun Life Philippines, has accumulated a wealth of experience in five diverse countries the United States, India, Canada, China and Hong Kong before returning to the Philippines. This international exposure has significantly shaped his career decisions and leadership style, providing him the right tools to navigate the complex financial landscape of the insure - inductas
More Pinoys are tuning in to podcasts â study
As digital penetration deepens across the country, more Filipinos are now tuning in to podcasts, surpassing other media platforms such as online streaming sites, online news portal and TV as the most preferred source of information, according to a study conducted by three of the country's largest podcast networks.
PESONet, InstaPay transactions hit P10.9 T
The amount of electronic fund transfers via PESONet and InstaPay jumped by over 34 percent to P10.9 trillion from January to August compared to last year's P8.13 trillion, data from the Bangko Sentral ng Pilipinas (BSP) showed.
Phl seeks stronger economic ties with Germany
The Philippines is seeking enhanced cooperation and investment opportunities with Germany in a bid to boost the local economy.
Phl to further boost innovation efforts
The government will continue to prioritize efforts to promote and strengthen innovation to drive economic growth following improvements in the country's global innovation ranking, the National Economic and Development Authority said.
Food retail sector growth may ease this year
The country's food retail sector is expected to grow at a slower pace of five percent this year as more Filipinos choose to spend less as they cope with higher food prices, according to the US Department of Agriculture Foreign Agricultural Service.
ROS EARNS RIGHT TO CHALLENGE TNT
With Andrei Caracut, Adrian Nocum, Keith Datu and Aaron Fuller making big plays in winning time, ROS drove the dagger on Magnolia in the quarterfinal sudden death, 113103, to march into the PBA Governors' Cup Final Four last night at the Ynares Center here.