SMFB director and chief operating officer for spirits Emmanuel Macalalag said the company could further expand the market share of Ginebra San Miguel, which currently stands at about 48 percent, through wider distribution and stronger marketing efforts.
“So if you talk about potential, there’s still really a good room for growth for Ginebra San Miguel,” Macalalag said during SMFB’s annual stockholders’ meeting yesterday.
“Now if you look at geography potential, the company has very good potential in Visayas and Mindanao where we are actually pushing for wider distribution and marketing of our brands there. In fact, last year, both Ginebra San Miguel brand and GSM blue performed quite well. They’re growing about 50 percent in terms of volume,” he said.
この記事は The Philippine Star の June 06, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は The Philippine Star の June 06, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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