TOYOTA UNVEILS THE NEXT-GENERATION TAMARAW

After months of build-up, Toyota Motor Philippines (TMP) has finally officially launched the next-generation Tamaraw in the Philippines.

- By VINCENT VILLA

The comeback of the iconic name into the Philippine automotive scene is special that they held a simultaneous launch of the Tamaraw in no less than eight locations nationwide - Makati, Quezon City, Pasay City, Pampanga, Laguna, Cebu, Davao, Cagayan De Oro, and online via livestream.

The Tamaraw name has cemented itself in Philippine automotive history not only as a family car but also as a people mover.

It was among the first, along with the first generation Toyota Revo (its successor) to be small, air-conditioned PUVs that added key routes in and between major cities in the country. Its variant name - FX - became its category name in PUVs. Its return will add more to its story as it's now geared for businesses, leisure, and more depending on the owner's demands and imagination.

It will also help more Filipinos as it will be made in TMP's Santa Rosa production facility.

At the core of the new Tamaraw is the IMV platform which is the same as the Hilux. It has already been tried, tested, and proven to be reliable, durable, and of superior quality from different owners all over the world. What separates the Tamaraw from the Hilux is the versatility of the rear bed. It features a flat bed with no bump from the chassis and a flexible fuel hose, allowing for an anything-goes build at the rear.