Online travel agencies (OTAs) such as Booking.com and Expedia are best known for their accommodation listings.
Now, they want people to book multiple aspects of a trip, including flights, rental cars and attractions, on their platforms positioning themselves as a one-stop shop.
Booking.âcom, which leads the market in terms of revenue, has launched The Connected Trip, encouraging people to book more than one aspect of a trip on its platform.
Travellers to Singapore, for instance, can book tickets to attractions, guided tours, lounge access at Changi Airport and luggage storage services on the platform.
Booking.âcom has partnered Viator and Klook, OTAs known for travel experiences, to list these offerings.
In South-east Asia, travellers can book rides on Grab via the Booking.âcom app, instead of having to download a separate app - all in a bid to create what Booking.âcom calls a "seamless, intuitive customer journey".
But the landscape is competitive, with multiple companies fighting for a slice of the same pie.
Meanwhile, airlines, properties and attraction providers are courting direct bookings with discounts and loyalty programmes of their own.
For now, the connected trip has yet to take hold. Less than 10 per cent of Booking.âcom transitions are "connected" ones, says Mr Austin Sheppard, senior vice president at Booking.âcom's Trips business unit.
He was one of multiple executives who spoke to Asia-Pacific media, including The Straits Times, at the company's Amsterdam headquarters in June.
Mr Sheppard adds that "connected" transactions have grown by 50 per cent year on year in the first quarter of 2024 to a "high single-digit percentage".
This is one of the company's bids to remain competitive in recent years, after OTAs' rapid growth stabilised in the past two decades.
When online travel agencies emerged in the late 1990s, it marked a shift in the way people made holiday bookings.
ãã®èšäºã¯ The Straits Times ã® August 13, 2024 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ The Straits Times ã® August 13, 2024 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
Mbappe could be stripped of captaincy
PARIS France captain Kylian Mbappe is facing criticism in his home country for skipping Les Bleus' Nations League games against Israel and Belgium while being available to play for his club Real Madrid.
STEWING OVER 'WORST' DEFEAT
Spurs boss slams unacceptable second halfâ at Brighton, conceding thrice in 18 minutes
CHRISTIAN IS ROOKIE CHAMP
Sâpore driver heads to Eurocup-3âs final round with chance of being overall winner
TENNIS STARS PICK 'SECOND FAMILY'
New coaching partnerships help top players refresh, improve their games
Scepticism over Chinese stocks remains despite world-beating rally
Global fund managers waiting for Beijing to back up stimulus pledges with real money
US scientists win Nobel Prize in medicine for work on microRNA
Duo lauded for discovering new principle of gene regulation for multicellular organisms
Hurricane Milton strengthening as it heads towards Florida
FLORIDA Hurricane Milton is intensifying on its path towards Florida possibly reaching Category 4 power and may spark the largest evacuation in seven years as it aims for the state's Gulf Coast and Tampa.
Trump on the stump, Harris hits airwaves with race on razor's edge
US presidential candidates scramble for votes in 7 swing states vital to poll victory
China military drills expected soon after Taiwan national day
China is likely to launch military drills this week near Taiwan, using Taiwan President Lai Ching-te's upcoming national day speech as a pretext to pressure the island to accept its sovereignty claims, Taiwanese officials say.
Gaza war deadliest conflict for journalists: Observers
Israel refutes claim by advocacy group that it directly targeted 32 media workers