A new Heartland Enterprise Placemaking Grant will also be launched to encourage Heartland merchants to host activities such as community engagement events and thematic festivals, said Minister of State for Trade and Industry Low Yen Ling on March 1.
This comes amid the rapid evolution of the retail industry led by the growth of technology, e-commerce and fast-changing consumer preferences, said Ms Low during the debate on her ministry's budget.
She added that the Government is committed to supporting Singapore's retail sector as well as businesses in the heartland.
Under the pilot rejuvenation projects, Bukit Gombak Neighbourhood Centre will be transformed into a Modern Heritage Heartland Hub, while Tampines West Neighbourhood Centre will be revamped into a Heartlands Events Hub, said Ms Low.
She was responding to Mr Shawn Huang (Jurong GRC), Ms Foo Mee Har (West Coast GRC) and Mr Saktiandi Supaat (Bishan-Toa Payoh GRC), who had asked for updates on the Our Heartlands 2025 Programme, which was introduced in 2022.
One of the first activities organised by the Modern Heritage Heartland Hub will be Rasa Gombak Day Out, a first-of-its-kind festival from April 5 to April 7 that showcases the history and heritage of the popular neighbourhood centre.
Meanwhile, the placemaking grant will cover up to 50 per cent of eligible costs for selected activities organised by Heartland merchants, with a maximum of $10,000 per project being defrayed. Placemaking refers to proactively managing a place to make it better.
Areas of support include third-party consultancy, equipment, software, marketing, and professional services like event management and audit.
Operational costs and commonly found placemaking activities like festive lightups, bazaars and traditional night markets are not supported.
この記事は The Straits Times の March 02, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は The Straits Times の March 02, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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