F1's Williams Racing team seeks more partners in Asia
The Straits Times|October 19, 2024
It aims to set up office in region where race audience is set to grow amid rising affluence
Sue-Ann Tan
F1's Williams Racing team seeks more partners in Asia

Formula One's (F1) Williams Racing team is looking for more business partners in Asia to sponsor its future races, and aims to set up an office in the region to expand its network in the next 12 to 18 months.

This comes at a time when F1's audience in Asia is expected to grow in tandem with the region's rising economic affluence.

Sponsors provide the funding necessary to operate an F1 racing team. In return, the sponsors get their logos placed on the F1 cars, driver suits, helmets and other assets. These are seen by millions of people globally, providing sponsors with significant exposure.

For example, Malaysia oil and gas company Petronas is a financial backer of Mercedes, while Red Bull sponsors its own F1 racing team. Both companies' logos also appear as prominent branding on the cars.

Mr Peter Kenyon, commercial adviser of the British F1 racing team, said in a recent exclusive interview with The Straits Times: "If we look at F1, there are 24 races and three currently in Asia. We believe that there will be more races coming to Asia."

Currently, the three Asia F1 races are held in Japan, China and Singapore.

"We look at the economic growth of Asia over the next decade. That's where the audience growth is coming from."

To that end, the Williams Racing team held a networking session with companies in Singapore on Sept 20 to generate interest in becoming its potential partners or sponsors.

この記事は The Straits Times の October 19, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は The Straits Times の October 19, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

THE STRAITS TIMESのその他の記事すべて表示
The Straits Times

Touring exhibition of graffiti artist Banksy to open in Singapore in December

The guerilla-style political art of anonymous graffiti artist Banksy, which has popped up on streets in cities worldwide, will finally grace vandalism-tough Singapore this December—albeit indoors.

time-read
1 min  |
November 07, 2024
The Straits Times

Bag brand Aupen's founder is former national swimmer Nicholas Tan

The Singapore-founded bag brand Aupen has been seen on the arms of pop superstars Taylor Swift, Lady Gaga, and Beyonce, but the team behind the trendy label has largely kept a low profile—until now.

time-read
2 分  |
November 07, 2024
The Straits Times

Music from Bridgerton in upcoming concert

Fans of the Netflix historical romance series Bridgerton (2020 to present) are in for a treat as songs from the hit show will be performed in Singapore.

time-read
1 min  |
November 07, 2024
Travel news Travel discounts at Trafalgar Tours' showcase
The Straits Times

Travel news Travel discounts at Trafalgar Tours' showcase

From Nov 6 to 10, Trafalgar Tours, a brand under travel company The Travel Corporation (TTC), is holding its first travel fair at the level one atrium of shopping centre Plaza Singapura.

time-read
1 min  |
November 07, 2024
Musical Six retells stories of Henry VIII's wives in pop-concert style
The Straits Times

Musical Six retells stories of Henry VIII's wives in pop-concert style

Divorced, beheaded, died, divorced, beheaded, survived - this is how most people remember the six wives of 16th-century King of England Henry VIII.

time-read
3 分  |
November 07, 2024
Nafa's hopes of building a print archive
The Straits Times

Nafa's hopes of building a print archive

The acquisition of a collection from Typesettingsg, Singapore's only letterpress heritage studio, has increased its holdings by about 10 times

time-read
3 分  |
November 07, 2024
Brotherly bonds cut deeper than blades
The Straits Times

Brotherly bonds cut deeper than blades

Psychological thriller Pierce offers a bracing portrait of how young men seek out and cling to male role models

time-read
2 分  |
November 07, 2024
Thousands of girls sold and forced into sex trade in India
The Straits Times

Thousands of girls sold and forced into sex trade in India

West Bengal a key trafficking hub, with more than 50,000 girls missing

time-read
3 分  |
November 07, 2024
Dua Lipa gets Singapore crowd 'levitating'
The Straits Times

Dua Lipa gets Singapore crowd 'levitating'

The words \"training season's over\" flashed on the screen as British-Albanian singer Dua Lipa took the Singapore Indoor Stadium stage on Nov 5 to kick off her Radical Optimism Tour.

time-read
2 分  |
November 07, 2024
4 movies, 2 islands
The Straits Times

4 movies, 2 islands

Singapore film-makers look to Taiwan for funding, hands-on support, cultural kinship

time-read
6 分  |
November 07, 2024