When South Korea's Gentle Monster teamed up with K-pop star Jennie from girl group Blackpink to launch a customizable eyewear collection featuring playful, detachable charms in April, the response was nothing short of electric.
Despite the premium price tag (the collection's most expensive product, the Barrette sunglasses, retailed for $520), the line triggered a shopping frenzy, with selected models selling out in Singapore in just a day. Subsequent models released here also quickly vanished from online and in-store shelves.
Yet, beyond the buzz of its high-profile partnership, what Gentle Monster did was not new. Fashion brands have long embraced personalization, offering simple customization options.
Since 2018, American label Polo Ralph Lauren has allowed adults and children in Singapore to add little touches to its classic items. For online purchases starting at $179, shoppers can customize polos with embroidered initials or add custom patches to baseball caps.
この記事は The Straits Times の October 25, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は The Straits Times の October 25, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
NO SNOW, BUT SANTA'S STILL AT WORK
With a month to go until Christmas, Santa Claus is busy preparing, but he is worried about the warming climate and lack of snow in his Arctic home town.
My Chemical Romance ex-drummer Bob Bryar was active in dog rescue
Bob Bryar, the former drummer of pop-punk band My Chemical Romance, who was with the group from 2004 to 2010, has died at the age of 44.
Lady Gaga to hold free gig at Rio's Copacabana Beach: Sources
Pop star Lady Gaga is set to hold a free concert at Rio de Janeiro's Copacabana Beach in May 2025, two sources familiar with the matter told Reuters, a show expected to draw hundreds of thousands of fans.
Taylor Swift fans turn out on Black Friday for vinyl album, new Eras Tour book
Young Taylor Swift fans and their parents lined up outside some of Target's nearly 2,000 stores in America early on Nov 29 - Black Friday - to buy copies of her new Eras Tour book and vinyl album.
K-drama actor Jung Woo-sung apologises after scandal on love child
One of South Korea's top actors apologized after it was revealed he fathered a child with a woman he is not married to, sparking nationwide scrutiny in a country where births outside marriage are still seen as taboo.
Festive vibes with Vivaldi at SSO's choral concert
CONCERT GLORIA!
An exploration of personal identities through dance
As one stepped into the theatre, a dancer was already on stage, performing a short series of movements.
BoA's first solo show harks back to K-pop's roots
The South Korean singer-songwriter's Singapore show was the last stop of her first Asia tour
The myth of an equal marriage
Research has shown that married women continue to do more at home compared with their husbands, so it is time for men to step up
What to do if your child is targeted by a bully
Following recent incidents of school bullying, several parents wrote in to ST to ask for advice on how they can help their children if they are targeted by a bully or bullying someone.
