Leaked BYD e-mail signals China EV price war set to intensify
The Straits Times|November 29, 2024
BYD has asked suppliers to accept price cuts in 2025, in a sign that the Chinese electric vehicle (EV) maker is preparing for the brutal price war in the world's biggest car market to intensify.

A screenshot of an e-mail purportedly from the Shenzhen-based car giant was circulating on social media on Nov 27, demanding 10 per cent price cuts from an unnamed supplier from January.

"Annual bargaining with suppliers is a common practice in the automotive industry," Mr Li Yunfei, BYD's public relations and branding director, said in response to the e-mail on Nov 27.

"We put forward price reduction targets to suppliers," he added. "They're not mandatory requirements. We can negotiate."

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この蚘事は The Straits Times の November 29, 2024 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

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