In response, Indian multinational eyewear company Lenskart, founded in 2010, has introduced an innovative solution two years in the making: Creatr, a customisable eyewear line designed just for kids that evolves alongside them as they grow.
"Creatr was created by Lenskart's employees who are parents children struggling with myopia," says Lenskart's general manager of marketing Vanessa Yeo Barger, 41. "We wanted a product that would go the distance with children." Creatr caters to children aged two to 12, with flexi-hinges that are said to be indestructible and are perfect for an active child, as well as a toolkit for at-home adjustments to get the perfect fit.
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