The Saudi Public Investment Fund (PIF) is reportedly interested in moving Greg Norman out of the position of LIV Golf chief executive officer, though not out of the golf league's offices entirely.
The PIF has contracted a London-based search firm to find a new CEO to succeed Norman, Sports Business Journal reported on Oct 15. PIF has previously utilised the firm, Odgers Berndtson, to hire a sporting director for Newcastle United, the English football club it controls.
Norman's tenure as the first CEO and figurehead of the controversial golf league has been a rocky one, and there were points in 2022 and 2023 that reports indicated he was on the verge of being dismissed.
But the Sports Business Journal report said Norman âhas continued to maintain support from those within LIVâ and he is expected to remain in a leadership role of some kind after vacating the CEO post.
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