He picked the Tampines 1 shopping mall to open the first bricksand-mortar store in 2022 for his online business SGPomades, after seeing that his vending machine there had been generating 50 per cent more revenue compared with the others he operated.
That decision paid off - after the store launched, new sign-ups to SGPomades' rewards programme doubled to about 500 a month.
In January, the retailer opened its second physical store selling a range of hair-styling wax and shaving products at Jurong Point.
Mr Lim, 35, told The Straits Times his vending machines have helped increase his brand's visibility and get consumers familiar with his products. “E-commerce businesses like ours need to establish some kind of credibility, and our vending machines really helped with that," he said.
Where they once used to sell mainly just drinks and snacks, in recent years, vending machines selling everything from fresh flowers to pet food have popped up across the island.
この記事は The Straits Times の August 31, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は The Straits Times の August 31, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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