![New rules crack down on misleading climate claims](https://cdn.magzter.com/1704825715/1719557027/articles/bYHfxEVNT1719561751786/NEW-RULES-CRACK-DOWN-ON-MISLEADING-CLIMATE-CLAIMS.jpg)
Commissioner of competition Matthew Boswell has pushed for a broader mandate that would tackle âforwardlooking environmental claims about a business or brand as a whole,â like claims to be ânet-zeroâ or âcarbon neutral by 2030.â
OT TAWA A new set of federal rules meant to crack down on misleading environmental claims is setting off a clash between climate advocates and fossil fuel groups.
To some, itâs a âwatershedâ moment for corporate accountability over the climate crisis. To others, itâs an overreach that will âsilenceâ an energy industry that claims itâs cleaning up its act.
At issue are incoming changes to Canadaâs competition law that can penalize businesses that donât provide evidence for claims they make about the environmental impact of any products or business practices â an attempt to deter a rise in whatâs been dubbed âgreenwashing.â
But what do these new rules actually do? Hereâs what you need to know.
Current law too ambiguous
Existing laws on deceptive marketing have given the Competition Bureau the power to tackle unsupported environmental claims about specific products or services. That has resulted in penalties against three companies since 2016: Keurig over coffee pod recycling claims and Volkswagen and Audi over claims about their diesel enginesâ emissions.
But as concerns about the climate crisis drive demand for âgreenâ products, complaints about misleading environmental claims are also increasing. However, there was no law specific to cracking down on dubious environmental claims and critics warned existing rules didnât have enough teeth to tackle the issue.
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![A comfortingly disquieting presence](https://reseuro.magzter.com/100x125/articles/29971/1752400/nH-Yc-Po21719913154431/A-COMFORTINGLY-DISQUIETING-PRESENCE.jpg)
A comfortingly disquieting presence
Whatever the medium, comedian mastered the art of always being right for the job
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A half-baked publicity stunt
âThe Last Timbitâ is just a 75-minute commercial
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Canada's telecom sector betting on AI
Customers increasingly likely to encounter technology
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City lacks funding to alleviate shortage
Chow says Toronto has capacity to operate more beds, but needs support from province following closure of Parkdale location
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The Costa doing business
Portugal keeper thwarts three straight to beat Slovenia on penalties
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Predators make the biggest splash
Nashville commits more than 100M in new salaries, adding Stamkos, Marchessault and Skjei
![Spending on defending](https://reseuro.magzter.com/100x125/articles/29971/1752400/onvpQhOiA1719912212724/SPENDING-ON-DEFENDING.jpg)
Spending on defending
Tanev headlines bolstered blue line, while Stolarz joins Woll in crease
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Family-sized dwellings in short supply
The cognitive dissonance could scarcely be more jarring.
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Hurricane Beryl wreaks havoc
Category 4 storm hits southeast Caribbean, warning in effect for Jamaica
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Israel orders Palestinians to evacuate Khan Younis
The Israeli army ordered a mass evacuation of Palestinians from much of Khan Younis on Monday, a sign that troops are likely to launch a new ground assault into the Gaza Stripâs second-largest city.