INCREASE YOUR PHOTO VIEW COUNT

Use these five pro tips to boost traffic to your photography portfolio

Online platforms and social media are now much more than just a way to present photos - they have become indispensable and affordable PR tools. The only problem is that everyone else uses them too, so how do you make your business stand out from others in this digital jungle?

The first step to optimisation is to find out how quickly and under which search terms your business can be found in the world's most popular search engine and we all know that means Google. 

Here, a 'Google My Business' profile, with an overview of your services, location and contact details, will help you to be discovered. It is also useful to change the category of your Facebook business page to 'Local Business. This way, potential customers can easily find your photography business by adding 'near me' at the end of their search term. But there are more tricks to increase visibility and maximise the online experience for customers.

Optimise search engines

Search Engine Optimisation (SEO) is vital to drive more traffic to your business page. SEO is aimed at boosting your website's position in search results by using keywords in your headlines, alt texts and descriptions and including them in the URL. To find the preferred search terms for photography businesses, use Google's autocomplete feature or SEO tools such as Siteimprove.