How to Sell a Lube Program to Plant Management: In a Word - Creditability

"Creditability goes beyond what people say to sell us on ideas by adding past performance to predict future performance. Creditability is therefore earned."

Let's conduct a thought experiment. You just received a windfall inheritance of $1 million, and you have decided to invest the total sum in the stock market under the guidance of a financial advisor. You have just three advisors to select from:

Who do you select?

OPTION 1

JOE 

FINANCIAL ADVISOR

Joe has 25 years of experience as a financial advisor. Joe could not provide you with any references, but based on the questions you asked him, he appears to know what he is talking about. However, there are 20 bad reviews online that detail poor investment choices, below-market results and poor communication. You also know of a friend who recently removed funds from Joe for "personal reasons.

OPTION 2

JOHN

CFP AND CPA

John has just six months of experience; he's a certified financial planner (CFP) and a certified public accountant (CPA). He is obviously smart and knows market fundamentals, but he has no track record of working with clients.

OPTION 3

JANE

CFP

Jane has seven years of experience as a financial advisor, 100 positive reviews online, and five of your trusted friends have invested with Jane for at least two years with only positive comments. She is also a CFP. These first-hand experiences show market-beating results, exceptional communication, lockstep alignment with differing risk tolerances and great advice on taxes and strategic planning She consistently over-delivers on expectations.