But its AI-driven search chatbot is already facing challenges as some news media companies object to its business practices. It is also competing against t ech giants Google, and now Apple, which are increasingly fusing similar AI features into their core products.
Perplexity CEO Aravind Srinivas has spent much of the past week defending the company after it published a summarized news story with information and similar wording to a Forbes investigative story but without citing the media outlet or asking for its permission. Forbes said it later found similar âknock-offâ stories lifted from other publications.
The Associated Press separately found another Perplexity product feature inventing fake quotes from real people, including a former elected town official from Marthaâs Vineyard falsely quoted to say he didnât want the Massachusetts island to become a destination for marijuana.
âI never said that,â said Bill Rossi, a former member of the island town of Chilmarkâs select board.
Srinivas told that his company is trying to build positive relationships with news publishers that ensure their news content âreaches more people.â
âWe can definitely coexist and help each other,â he said.
Asked about Forbes, he said his product ânever ripped off content from anybody. Our engine is not training on anyone elseâs content,â in part because the company is simply aggregating what other companiesâ AI systems generate.
âWe are actually more of an aggregator of information and providing it to the people with the right attribution,â Srinivas said. But, he added, âIt was accurately pointed out by Forbes that they preferred a more prominent highlighting of the source. We took that feedback immediately and updated changes that day itself. And now the sources are more prominently highlighted.â
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