![EUROPEAN UNION ACCUSES FACEBOOK OWNER META OF BREAKING DIGITAL RULES WITH PAID AD-FREE OPTION](https://cdn.magzter.com/1400077361/1720031665/articles/_Zp3h_VWi1720100318121/EUROPEAN-UNION-ACCUSES-FACEBOOK-OWNER-META-OF-BREAKING-DIGITAL-RULES-WITH-PAID-ADFREE-OPTION.jpg)
Meta began giving European users the option in November of paying for ad-free versions of Facebook and Instagram as a way to comply with the continentâs strict data privacy rules.
Users can pay at least 10 euros ($10.75) a month to avoid being targeted by ads based on their personal data. The U.S. tech giant rolled out the option after the European Unionâs top court ruled Meta must first get consent before showing ads to users, in a decision that threatened its business model of tailoring ads based on individual usersâ online interests and digital activity.
The European Commission, the EUâs executive arm, said preliminary findings of its investigation show that Metaâs âpay or consentâ advertising model was in breach of the 27-nation blocâs Digital Markets Act.
Metaâs model doesnât allow users to exercise their right to âfreely consentâ to allowing their personal data from its various services, including Facebook, Instagram, Marketplace, WhatsApp, and Messenger, to be combined to target them with personalized online ads, the commission said.
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EUROPEAN UNION ACCUSES FACEBOOK OWNER META OF BREAKING DIGITAL RULES WITH PAID AD-FREE OPTION
European Union regulators accused social media company Meta Platforms of breaching the blocâs new digital competition rulebook by forcing Facebook and Instagram users to choose between seeing ads or paying to avoid them.
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While plenty of happy couples can trace their meet-cute moment to an online dating app, many others find the never-ending process of likes, swipes, taps and awkward DMs that go nowhere to be exhausting â leading to a phenomenon known as âdating app burnout.â
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GOOGLE FALLING SHORT OF IMPORTANT CLIMATE TARGET, CITES ELECTRICITY NEEDS OF AI
Three years ago, Google set an ambitious plan to address climate change by going ânet zero,â meaning it would release no more climatechanging gases into the air than it removes, by 2030.