
Mattel has put the AI image generator DALL-E to work by having it come up with ideas for new Hot Wheels toy cars. Used vehicle seller CarMax is summarizing thousands of customer reviews with the same “generative” AI technology that powers the popular chatbot ChatGPT.
Meanwhile, Snapchat is bringing a chatbot to its messaging service. And the grocery delivery company Instacart is integrating ChatGPT to answer customers’ food Coca-Cola plans to use generative AI to help create new marketing content. And while the company hasn’t detailed exactly how it plans to deploy the technology, the move reflects the growing pressure on businesses to harness tools that many of their employees and consumers are already trying on their own.
“We must embrace the risks,” said Coca-Cola CEO James Quincey in a recent video announcing a partnership with startup OpenAI — maker of both DALL-E and ChatGPT — through an alliance led by the consulting firm Bain. “We need to embrace those risks intelligently, experiment, build on those experiments, drive scale, but not taking those risks is a hopeless point of view to start from.”
Indeed, some AI experts warn that businesses should carefully consider potential harms to customers, society, and their own reputations before rushing to embrace ChatGPT and similar products in the workplace.
この記事は AppleMagazine の March 10, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は AppleMagazine の March 10, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン

UBER TEAMS UP WITH WAYMO TO START SELLING DRIVERLESS RIDES IN AUSTIN, TEXAS
Uber shifted gears in Austin, Texas, earlier this week, launching a landmark service that lets riders hail driverless cars through its app, thanks to a partnership with Waymo, the autonomous vehicle arm of Google’s parent company, Alphabet.

Invites A HANDY NEW IPHONE APP FOR EVENT PLANNING
Apple is taking social gatherings to the next level with Invites, a dynamic app designed to help users create custom invitations, manage events, and engage in shared moments.

SOCIAL MEDIA BLOCKS FOR MINORS IN THE U.S.: A NATIONAL DEBATE ON KIDS AND TECH
Across the United States, lawmakers and families alike are wrestling with a critical question: should minors be barred from social media to protect their well-being?

SEVERANCE SEASON 2 ON APPLE TV+: MIND-BENDING DRAMA HITS NEW HEIGHTS
Apple TV+’s Severance has taken the streaming world by storm this week, solidifying its place as the platform’s most-watched series ever, surpassing even Ted Lasso’s three-season run, Apple proudly announced last month.

PRIVATE LUNAR LANDER BLUE GHOST TOUCHES DOWN: A NEW MOON MILESTONE
Earlier this week, the moon welcomed a new visitor as Firefly Aerospace's Blue Ghost lunar lander nailed a soft touchdown, marking a historic win for private space exploration.

TESLA MODEL Y: ELECTRIC CHAMP RECHARGES ITS CROWN WITH NEW UPGRADE
Tesla’s Model Y has roared through the automotive landscape like an electric juggernaut, clinching the title of the world’s best-selling vehicle in 2023 and solidifying its dominance with a sleek upgrade that rolled out recently.

IOS 18.4 BETA 2: HERE'S EVERYTHING NEW
Apple has rolled out the second developer beta of iOS 18.4 this Monday, March 3, offering a fresh batch of enhancements and refinements to its mobile operating system, now available for testing among registered developers.

MICROSOFT SHUTTING DOWN SKYPE IN MAY: A 22-YEAR LEGACY ENDS
Microsoft dropped a seismic announcement confirming it will shutter Skype, the pioneering internet calling service, on May 5, 2025— ending a 22-year run that reshaped how the world connects. The company is steering users toward Microsoft Teams’ free consumer version, part of a broader strategy to streamline its communications offerings under a single banner.

TSMC'S BIG U.S. BET: $100 BILLION FUELS CHIPMAKING SURGE
Taiwan Semiconductor Manufacturing Company (TSMC), the world’s top chipmaker, unveiled a massive $100 billion investment to expand its U.S. operations this Monday, March 3, standing alongside President Donald Trump at the White House.

NEW MACBOOK AIR AND MAC STUDIO UNLEASH M4 MIGHT
Apple sprang into action earlier this week, unveiling two powerhouse Macs that redefine performance in their respective lanes: the MacBook Air with the M4 chip and the Mac Studio armed with M4 Max and M3 Ultra processors.