The vow to sever Google traffic to New Zealand news sites — made in a blog post by the search giant — echoes strategies the firm deployed as Australia and Canada prepared to enact similar laws in recent years.
It followed a surprise announcement by New Zealand’s government in July that lawmakers would advance a bill forcing tech platforms to strike deals for sharing revenue generated from news content with the media outlets producing it.
The government, led by center-right National, had opposed the law in 2023 when introduced by the previous administration.
But the loss of more than 200 newsroom jobs earlier this year — in a national media industry that totaled 1,600 reporters at the 2018 census and has likely shrunk since — prompted the current government to reconsider forcing tech companies to pay publishers for displaying content.
The law aims to stanch the flow offshore of advertising revenue derived from New Zealand news products.
Google New Zealand Country Director Caroline Rainsford wrote that the firm would change its involvement in the country’s media landscape if it passed.
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