With advancements in technology such as augmented reality glasses, artificial intelligence, and advanced sensors, Apple is now well-positioned to take its tech to the next level in an ever-changing landscape.
A SEAMLESS EXPERIENCE
There’s no denying that the world is changing at an ever-faster rate. In the past year alone, we’ve seen significant leaps in artificial intelligence and the rise of chatbots and tools that could transform how we work and play forever. But can Apple integrate all of these new technologies into a seamless user experience? The answer lies in interaction and cross-platform opportunities. Apple Interaction uses all the sensors and technologies available in Apple devices to create a truly personalized and automated experience. This includes not only 3D spatial position and movement data provided by AR glasses but also sound, light, weather conditions, safety, population analysis, micro-environment conditions, and AI-assisted efficiency. By combining these different data points, Apple can create an experience far beyond anything that any other tech company can offer. After all, the company already has more than two billion active devices around the world, so while startups look to find ways to encourage users to engage with their platforms, Apple only needs to build and develop the AI and AR/VR tools as its audience is ready and waiting.
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