iPhone New gen surprises with innovation beyond all expectation

Every year, Apple takes everything we love about the iPhone and turns it up a gear.

2022 is no exception, with the iPhone 14 Pro and Pro Max bushing technological boundaries and introducing Dynamic Island, an intuitive way to experience notifications on your smartphone.

INTRODUCING THE IPHONE 14 PRO AND PRO MAX

The iPhone has come a long way in recent years. Though the transition from the iPhone 7 to the iPhone X was perhaps more dramatic than the transition from the iPhone X to the iPhone 14, there’s no denying that Apple has perfected the modern smartphone. This year, it’s further elevating the user experience, introducing four smartphones - the standard iPhone 14, an all-new iPhone 14 Plus for those looking for more screen real estate, and the stunning new iPhone 14 Pro and Pro Max. The latter two were, undoubtedly, the stars of the show at this year’s WWDC, nicknamed Far Out. The virtual event saw Tim Cook and Co take to the stage and unveil a host of goodies, including the long-awaited Apple Watch Ultra and AirPods Pro 2. Once the new tech was unveiled, Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, shared everything we needed to know about the new iPhone Pro range. Much to the delight of consumers, it features a new design.

“Our customers count on their iPhone every day, and with iPhone 14 Pro and iPhone 14 Pro Max, we’re delivering more advancements than any other iPhone. iPhone 14 Pro introduces a camera system that empowers every user — from casual to professional — to take their best photos and video, and innovative new technologies like the Always-On display and the Dynamic Island, which offer new interactions for notifications and activities,” Joswiak said.