OLYMPIC ORGANIZERS UNVEIL STRATEGY FOR USING ARTIFICIAL INTELLIGENCE IN SPORTS

Olympic organizers unveiled their strategy to use artificial intelligence in sports, joining the global rush to capitalize on the rapidly advancing technology.

The International Olympic Committee outlined its agenda for taking advantage of AI. Officials said it could be used to help identify promising athletes, personalize training methods and make the games fairer by improving judging.

“Today we are making another step to ensure the uniqueness of the Olympic Games and the relevance of sport. To do this, we have to be leaders of change,” IOC President Thomas Bach said at a press event in the velodrome at the Olympic Park in London, which hosted the Summer Games in 2012.

“We are determined to exploit the vast potential of AI in a responsible way,” Bach said.

The IOC revealed its AI master plan as it gears up to hold the Paris Olympics, which are set to kick off in just under 100 days.

The IOC’s AI plans also include using the technology to protect athletes from online harassment and to help broadcasters improve the viewing experience for people watching from home. The IOC earns billions of dollars through the sale of broadcast rights for the games.

Some AI projects will be rolled out at the Paris games and the IOC has set up a working group on the technology to further drive its adoption in sport, Bach said, without being more specific.