The Peloton Bike+, a stationary bike that enables riders to participate in online classes and work out with a virtual community of friends, will be sold at a discount online and in 300 Costco stores from November through mid-February, the companies announced this week.
The model will sell in Costco stores for $1,999 and will require self-assembly. Thatâs about $500 cheaper than buying a new bike directly through Pelotonâs website, a purchase which includes delivery and setup. Costco will also sell the Peloton Bike+ on its website for $2,199, which includes delivery.
âThe Costco brand is incredibly powerful and respected in the U.S. and abroad,â Dion Camp Sanders, Pelotonâs chief emerging business officer, said in a news release. âCostco members know they are shopping for high quality products from trusted brands with the best value.â
The partnership with Costco is a way for Peloton to cast a wider net and make its products more accessible, said Angeli Gianchandani, an adjunct instructor at New York Universityâs School of Professional Studies.
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