Efforts to ban TikTok over security concerns about China’s influence through the platform have picked up steam in the past year in state legislatures, with an expansive ban even proposed by Congress. In Pennsylvania, forward movement on a bill that first unanimously passed the state Senate last year could send legislation to the Democratic governor’s desk imminently.
But even as the app faces scrutiny and bans, governors and state agencies — and even President Joe Biden — are still using the app to promote their initiatives and expand their voting pool. Their target is the youth vote, or the people who largely make up the app’s U.S. user base of 170 million.
Pennsylvania Gov. Josh Shapiro, a Democrat, is a prolific poster, with his efforts beginning on the campaign trail through a personal account. The former is a rising star in the Democratic Party and is among governors building national profiles and possibly positioning themselves for a 2028 run for the White House.
His careful messaging extends to his official governor account on TikTok. All colored with his priorities and stances, videos have him participating in viral trends, breaking down aspects of his budget proposal, and even taking a dig at Texas via a Beyoncé song.
Other governors use TikTok accounts — among verified accounts, only Democrats — even in states that have banned the app from state devices and networks.
この記事は AppleMagazine の April 12, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は AppleMagazine の April 12, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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