We’re only just buying into the internet of things – do we have to invest in a load of additional gadgets for another new internet?
Fear not – the internet of behaviours isn’t a network in its own right. Rather, it’s a targeted business tool, which piggy-backs on the existing internet of things. The idea is to use smart sensors and appliances to collect data, then combine that with behavioural science and edge analytics to illuminate the ways in which your customers reach buying decisions.
Is this about “nudging” customers towards profitable behaviours? Because that raises some ethical questions.
I fully agree that data-driven behavioural science needs to be handled with care. But this particular mash-up of economics, psychology, statistics and technology is actually quite respectful of the customer. Rather than trying to manipulate people’s desires, or push them into behaving in a particular way, it’s more about collecting and analysing low-level information to come up with an offering that better matches their needs.
That still sounds a bit creepy, don’t you think?
この記事は PC Pro の April 2023 版に掲載されています。
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この記事は PC Pro の April 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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