A Nice New Brand In Smart Home

ELAN, SpeakerCraft, and Panamax Merged into Nice North America, New Products Added

- Jeremy Glowacki

Nice, the global manufacturer of smart home, security, and building automation solutions, has completed its transition from Nortek Control to Nice North America after acquiring the company from Melrose Industries in October 2021. As part of this transition, the company is “sunsetting” the Nortek Control company name and is absorbing the ELAN, SpeakerCraft, and Panamax brands into Nice.

Nice North America is headquartered in Carlsbad, CA, where it has created an experience center to showcase all of its smart home brands, including several that were introduced this past September at CEDIA Expo.

This transition will take place throughout 2023. Other Nice North America brands — 2GIG, Abode, Furman, Gefen, HySecurity, IntelliVision, Linear, Mighty Mule, and Proficient — will not be renamed at this time.