Meta began giving European users the option in November of paying for ad-free versions of Facebook and Instagram as a way to comply with the continentâs strict data privacy rules.
Users can pay at least 10 euros ($10.75) a month to avoid being targeted by ads based on their personal data. The U.S. tech giant rolled out the option after the European Unionâs top court ruled Meta must first get consent before showing ads to users, in a decision that threatened its business model of tailoring ads based on individual usersâ online interests and digital activity.
The European Commission, the EUâs executive arm, said preliminary findings of its investigation show that Metaâs âpay or consentâ advertising model was in breach of the 27-nation blocâs Digital Markets Act.
Metaâs model doesnât allow users to exercise their right to âfreely consentâ to allowing their personal data from its various services, including Facebook, Instagram, Marketplace, WhatsApp, and Messenger, to be combined to target them with personalized online ads, the commission said.
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CALIFORNIA SUES EXXONMOBIL AND SAYS IT LIED ABOUT PLASTICS RECYCLING
California sued ExxonMobil this week, alleging the oil giant deceived the public for half a century by promising that the plastics it produced would be recycled.
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GOOGLE BEGINS ITS DEFENSE IN ANTITRUST CASE ALLEGING MONOPOLY OVER ADVERTISING TECHNOLOGY
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
PHONE DEAL FOR VISITING FANS AT 2026 WORLD CUP PART OF VERIZON SPONSOR PACT WITH FIFA
Soccer fans arriving in North America for the 2026 World Cup have been promised help with their cell phone coverage from Verizon as part of a sponsor deal with FIFA announced this week.
UN EXPERTS URGE UNITED NATIONS TO LAY FOUNDATIONS FOR GLOBAL GOVERNANCE OF ARTIFICIAL INTELLIGENCE
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DEPARTMENT OF JUSTICE SUES VISA. ALLEGES 7 THE CARD ISSUER MONOPOLIZES DEBIT CARD MARKETS
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ALMOST ALL SMALL BUSINESSES ARE USING A SOFTWARE TOOL THAT IS ENABLED BY AI
As the use of artificial intelligence is expands, more small firms say theyâre harnessing AI to help their businesses.
APPLE BEGINS TESTING AI SOFTWARE DESIGNED TO BRING A SMARTER SIRI TO THE IPHONE 16
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