She was the first employee there dedicated to moderating Twitter’s advertising business when she started in 2013.
Now, she’s vice president of trust and safety at WebPurify, a content moderation service provider that works with businesses to help ensure the content people post on their sites follows the rules.
Social media platforms are not the only ones that need policing. Any consumer-facing company — from retailers to dating apps to news sites — needs someone to weed out unwanted content, whether that’s hate speech, harassment or anything illegal. Companies are increasingly using artificial intelligence in their efforts, but Popken notes that humans remain essential to the process.
The conversation has been edited for clarity and length.
Q: HOW DID YOU SEE CONTENT MODERATION CHANGE IN THAT DECADE YOU WERE AT TWITTER?
A: When I joined Twitter, content moderation was in its nascent stages. I think even trust and safety was this concept that people were just starting to understand and grapple with. The need for content moderation escalated as we, as platforms saw them be weaponized in new ways.
I can sort of recall some key milestones of my tenure at Twitter. For example, Russian interference in the 2016 U.S. presidential election, where we realized for the first time, realized in a meaningful way, that without content moderation we can have bad actors undermining democracy. The necessity for investing in this area became ever more important.
Q: A LOT OF COMPANIES, THE BIGGER SOCIAL MEDIA COMPANIES ARE LEANING ON AI FOR CONTENT MODERATION. DO YOU THINK THAT AI IS IN A PLACE YET WHERE IT’S POSSIBLE TO RELY ON IT?
この記事は Techlife News の April 27, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Techlife News の April 27, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
iPad mini - AI-READY DESIGN: THE A17 CHIP POWERHOUSE IN A COMPACT SIZE
Technology continues to shrink in size yet grow in capability, and the new iPad mini is no exception. The robust tool was designed to meet the demands of both personal and professional users.
16 Pro - AI-ORIENTED IMPROVEMENTS ON THE NEW IPHONE FLAGSHIP
At this year’s September Event, Glowtime, Apple unveiled new Apple Watches, AirPods, and iPhones.
iPhone 16 - THE STANDARD MODEL HAS NEVER BEEN THIS CLOSE TO PRO PERFORMANCE
The iPhone 16 and iPhone 16 Plus usher in a new era of tech powered by cutting-edge Apple Intelligence.
iPad Pro M4 - LOGIC PRO & FINAL CUT PRO: THE NEW HEIGHTS OF MOBILE COMPUTING
Apple wowed professionals with its all-new iPad Pro and iPad Air at its Let Loose event in May, but it is the accessories and software that will make the next generation of tablets stand out from the crowd and empower users to be more creative and productive than ever before.
Next Gen - iOS 18: PERSONALIZATION & INTELLIGENCE ACROSS MULTIPLE FEATURES & APPS
At this year’s WWDC, Apple introduced iOS 18, a significant update set to redefine the user experience on iPhone.
Robotics - AI TECHNOLOGY NOW TURNING SCI-FI INTO INDUSTRIAL REVOLUTION
The lines between science fiction and reality continue to blur, and new AI innovations bring the Machine Era closer to reality.
AirPods 4 - THE FAST EVOLUTION OF THE POPULAR WIRELESS EARPHONES
AirPods have transformed how we experience audio. With the introduction of the fourth generation, Apple is pushing the boundaries of innovation further, delivering immersive sound and connectivity.
Robot War - NEXT-GEN HUMANOID: OPTIMUS TESLA BOT VS ATLAS BOSTON DYNAMICS
Once a thing of science fiction, humanoid robots are now a reality, unlocking a new chapter in the world of technology and bringing to the fore a fascinating contest between two titans of the industry: Tesla, with its Optimus Tesla Bot, and Boston Dynamics, the creators of Atlas. It's a clash that could shape the future of robotics and how we live and work forever.
2024 THE DAWN OF THE APPLE INTELLIGENCE PRODUCTIVITY
2024 has been a groundbreaking year for Apple, with the tech giant continuing to deliver premium products catering to diverse users.
AUSTRALIA PLANS TO TAX DIGITAL PLATFORMS THAT DON'T PAY FOR NEWS
The Australian government said it will tax large digital platforms and search engines unless they agree to share revenue with Australian news media organizations.
