She was the first employee there dedicated to moderating Twitter’s advertising business when she started in 2013.
Now, she’s vice president of trust and safety at WebPurify, a content moderation service provider that works with businesses to help ensure the content people post on their sites follows the rules.
Social media platforms are not the only ones that need policing. Any consumer-facing company — from retailers to dating apps to news sites — needs someone to weed out unwanted content, whether that’s hate speech, harassment or anything illegal. Companies are increasingly using artificial intelligence in their efforts, but Popken notes that humans remain essential to the process.
The conversation has been edited for clarity and length.
Q: HOW DID YOU SEE CONTENT MODERATION CHANGE IN THAT DECADE YOU WERE AT TWITTER?
A: When I joined Twitter, content moderation was in its nascent stages. I think even trust and safety was this concept that people were just starting to understand and grapple with. The need for content moderation escalated as we, as platforms saw them be weaponized in new ways.
I can sort of recall some key milestones of my tenure at Twitter. For example, Russian interference in the 2016 U.S. presidential election, where we realized for the first time, realized in a meaningful way, that without content moderation we can have bad actors undermining democracy. The necessity for investing in this area became ever more important.
Q: A LOT OF COMPANIES, THE BIGGER SOCIAL MEDIA COMPANIES ARE LEANING ON AI FOR CONTENT MODERATION. DO YOU THINK THAT AI IS IN A PLACE YET WHERE IT’S POSSIBLE TO RELY ON IT?
この記事は Techlife News の April 27, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Techlife News の April 27, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
US Companies See Record-Low Profits in China Amid Geopolitical Tensions and Slow Growth, Report Says - American companies in China are seeing record-low profits, with business confidence at an all-time low amid U.S.-China tensions and a slowing Chinese economy
American companies in China are seeing record-low profits, with business confidence at an all-time low amid U.S.-China tensions and a slowing Chinese economy, according to a report published Thursday by a U.S. business group.
GOOGLE WINS LEGAL BID TO OVERTURN 1.5 BILLION EURO ANTITRUST FINE IN EU DIGITAL AD CASE
Google won a court challenge this week against a 1.49 billion euro ($1.66 billion) European Union antitrust fine imposed five years ago that targeted its online advertising business.
CONGRESS TARGETS CHINESE INFLUENCE IN HEALTH TECH. IT COULD COME WITH TRADEOFFS
A California biotechnology company that helps doctors detect genetic causes for cancer is among those that could be cut out of the U.S. market over ties to China, underscoring the possible tradeoffs between health innovation and a largely bipartisan push in Congress to counter Beijing's global influence.
FACEBOOK OWNER META BANS RUSSIA STATE MEDIA OUTLETS OVER 'FOREIGN INTERFERENCE'
Meta said it's banning Russia state media organization from its social media platforms, alleging that the outlets used deceptive tactics to amplify Moscow's propaganda. The announcement drew a rebuke from the Kremlin.
TECH BILLIONAIRE RETURNS TO EARTH AFTER FIRST PRIVATE SPACEWALK
A billionaire spacewalker returned to Earth with his crew on Sunday (15), ending a five-day trip that lifted them higher than anyone has traveled since NASA's moonwalkers.
UNITED AIRLINES WILL OFFER FREE INTERNET ON FLIGHTS USING SERVICE FROM ELON MUSK'S SPACEX
United Airlines has struck a deal with Elon Musk's SpaceX to offer satellite-based Starlink WiFi service on flights within the next several years.
GOOGLE'S MILLISECOND AD AUCTIONS ARE THE FOCUS OF A MONOPOLY CLAIM
It happens in milliseconds, ideally, as you browse the web. Networks of computers and software analyze who you are, what you are looking at and buy and sell the advertisements you see on web pages.
LONGSHOREMEN AT KEY US PORTS THREATENING TO STRIKE OVER AUTOMATION AND PAY
Determined to thwart the automating of their jobs, about 45,000 dockworkers along the U.S. East and Gulf Coasts are threatening to strike on Oct. 1, a move that would shut down ports that handle about half the nation's cargo from ships.
CALIFORNIA GOVERNOR SIGNS LAWS TO PROTECT ACTORS AGAINST UNAUTHORIZED USE OF AI
California Gov. Gavin Newsom signed off Tuesday on legislation aiming at protecting Hollywood actors and performers against unauthorized artificial intelligence that could be used to create digital clones of themselves without their consent.
UBER TO DISPATCH WAYMO'S ROBOTAXIS IN AUSTIN AND ATLANTA NEXT YEAR
Ride-hailing leader Uber announced it will dispatch robotaxis built by driverless technology pioneer Waymo beginning next year in Austin, Texas, and Atlanta in a deal that deepens the bond between once-bitter rivals.