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Four regulatory bodies have united to adopt âcommon principlesâ for addressing antitrust concerns in AI products and services, though some aspects could pose challenges for Apple.
APPLE INTELLIGENCE SET TO LAUNCH WITHOUT EU COUNTRIES
Later this year, Apple Intelligence features will launch, but EU countries were initially excluded due to regulatory uncertainties. Last month, Apple announced:
âDue to the regulatory uncertainties brought about by the Digital Markets Act, we do not believe that we will be able to roll out three of these [new] features â iPhone Mirroring, SharePlay Screen Sharing enhancements, and Apple Intelligence â to our EU users this year.â
Meta echoed this sentiment with a similar announcement.
POTENTIAL AID FROM NEW AI REGULATION AGREEMENT
The recent joint statement by the EUâs European Commission, the UKâs Competition and Markets Authority, the US Department of Justice, and the US Federal Trade Commission shows a commitment to adopting âcommon principlesâ for AI regulation. These principles are intended to enable competition and foster innovation through fair dealing, interoperability, and choice.
However, the agreement also notes that each party will interpret these principles independently:
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