A WINNING STRATEGY
Launched in November 2019, Apple TV+ entered a market dominated by giants like Netflix, Amazon Prime Video, and Hulu. Instead of competing on volume, Apple chose a path less trodden, focusing on original, high-quality content. This strategic choice certainly didn’t win the company favors in the early days. Still, it’s beginning to pay off, as evidenced by the platform’s growing collection of critically acclaimed titles, awards, and nominations. Following the premiere of “Masters of the Air,” viewership across all of Apple TV+ climbed by 65% worldwide compared to the previous seven-day period. The streamer also maintained double-digit growth across more than 100 territories. In December last year, it was reported that Apple TV+ viewership was up 42% year-over-year thanks to shows such as The Morning Show. From its inception, Apple TV+ aimed to be more than just another streaming service; it sought to be a cultural touchpoint, offering content that sparks conversation and connection and connects with consumers and viewers on a deeper level.
Apple TV+ extends its reach beyond the typical movie and series offerings, presenting a rich array of content genres. This includes compelling documentaries, music specials, and live events that cater to varied interests and demographics. The platform’s commitment to diversity is evident in its lineup. It ranges from indepth explorations of societal issues to intimate portraits of iconic personalities, providing viewers with a broader perspective of the world. The best part? There’s something brand new on the platform virtually every week.
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AUSTRALIA SHOULD DELAY SOCIAL MEDIA BAN FOR CHILDREN UNDER 16. BIG TECH SAYS
An advocate for major social media platforms told an Australian Senate committee that laws to ban children younger than 16 from the sites should be delayed until next year at least instead of being rushed through the Parliament.
APPLE AND GOOGLE FACE UK INVESTIGATION INTO MOBILE BROWSER DOMINANCE
Apple and Google arenât giving consumers a genuine choice of mobile web browsers, a British watchdog said in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
DIRECTV CALLS OFF ACQUISITION OF RIVAL DISH, POSSIBLY ENDING A YEARSLONG PURSUIT
DirecTV is calling off its planned acquisition of rival Dish after the offer was rejected by bond holders at that company.
THE PSYCHOLOGY OF RETIREMENT INCOME: FROM SAVING TO SPENDING
The narrative of a miserly, Scrooge-like figure hoarding his wealth for years instead of enjoying his retirement might seem unbelievableâbut unfortunately, it isnât relegated only to fiction. Itâs a cold reality for many retirees.
'BUY NOW, PAY LATER' IS MORE POPULAR THAN EVER. IT CAN COST MORE THAN YOU THINK
More shoppers than ever are on track to use âbuy now, pay laterâ plans this holiday season, as the ability to spread out payments looks attractive at a time when Americans still feel the lingering effect of inflation and already have record-high credit card debt.
IS 'GLICKED' THE NEW 'BARBENHEIMER'? 'WICKED' AND 'GLADIATOR II' COLLIDE IN THEATERS
âBarbenheimerâ was a phenomenon impossible to manufacture. But, more than a year later, that hasnât stopped people from trying to make âGlickedâ â or even âBabyratuâ â happen.
ELECTRIC CAR SALES ARE SLOWING IN THE US AND EUROPE AS BOTH FANS AND SKEPTICS SHARE CONCERNS
While sales of electric vehicles surge in China, adoption of more environmentally friendly vehicles is stumbling in the United States and Europe as carmakers and governments struggle to meet years-old promises about affordability and charging stations.
FEDERAL PROSECUTORS SEEK RECORDS FROM COMPANY THAT DEPLOYED AI WEAPONS SCANNER ON NYC SUBWAY
Federal investigators in New York are seeking records from the manufacturer of an AI-powered weapons scanner that was briefly deployed this summer in New York Cityâs subway system.
BIDEN ADMINISTRATION TO LOAN $6.6B TO EV MAKER RIVIAN TO BUILD GEORGIA FACTORY THAT AUTOMAKER PAUSED
President Joe Biden's administration announced this week that the U.S. Department of Energy will make a $6.6 billion loan to Rivian Automotive to build a factory in Georgia that had stalled as the startup electric vehicle maker struggled to become profitable.
RANSOMWARE ATTACK ON SOFTWARE SUPPLIER DISRUPTS OPERATIONS FOR STARBUCKS AND OTHER RETAILERS
A ransomware attack that hit a major software provider last week caused disruptions for a handful of companies over recent days, from Starbucks to U.K. grocery giant Morrisons.
