Spotify is the longest-running, most subscribed-to streaming service, primarily because it offers the best user experience and is historically renowned for innovating through constant software developments and features.
Algorithm-led music discovery and personalised mixes are, for example, areas where the competition is made to look decidedly second-rate. Spotify has branched out into podcasts and audiobooks with great success, while its annual âWrappedâ social campaign has become the talk of every December. Despite increased competition, Spotify remains true to its founding âmusic for everyoneâ ethos, too, by being one of the only services still offering a free tier alongside its paid-for Premium one.
But the latter is where Spotifyâs biggest problem lies: Spotify Premium doesnât offer hi-res (or even CD-quality âlosslessâ) audio quality and is now pricier than several services that do, including Apple Music, Amazon Music and Tidal. Spotify has for many years promised a higherquality âSpotify Hi-Fiâ tier â the development of which is still in âthe early stagesâ â but for now it is leapfrogged in the sound department. That isnât its only glaring omission, either.
The immensity of Spotifyâs catalogue has historically won the service points for being the worldâs biggest. A decade ago its song library was 30-million strong, but today that figure is, according to Spotify, âmore than 100 million tracksâ. The gap between its library size and that of other mainstream services isnât what it once was, though â Apple Music, Amazon Music and YouTube Music now also claim 100 million, while Tidal puts its catalogue at â110+ million tracksâ.
Podcast growth
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