The vision of UP Tourism rests in the seven ‘S,’ namely, Soochna, Swagat, Suvidha, Suraksha, Swachhta, Sanrachna, and Sanyog. Currently, Yogi Adityanath, Chief Minister of Uttar Pradesh, is heading to different countries to promote ‘Brand Uttar Pradesh.’ His efforts to promote the brand abroad are aimed at building State’s image for promoting its tourism potential and also as an attractive investor-friendly destination. A major effect of the shows would be on the Indian diaspora, for it will advance the connection with them, helping them invest back in the tourism sector of the State. The move is sure to provoke the UP-stated 1-trillion-dollar objective and the need for international investors to be a part of the new growing economy.
Uttar Pradesh has a rich history of art, culture, and heritage for thousands of years. The State is yet to promote the unexplored areas, viz. eco-tourism sites, rural tourism sites, forts, palaces, food, cuisine, and local culture. Many plans have already been made by the State to organise festivals in India and abroad to promote its rich culture aggressively using digital and print media.
この記事は Travel Trade Journal の December 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Travel Trade Journal の December 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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